Project madness
:
full-day testing session with users.
We tested our MVP to validate the concept and the whole experience.
PREPARING THE TEST
We designed the entire
experience
to reach our testing goals.
We used the
Narrative Arc
principles to create the user experience.
BEFORE THE EXPERIENCE
Starting the experience with
an introductive video
to keep the attention of the audience in our project.
DURING THE EXPERIENCE
We showed a first video to
immerse the user in 2035
, showing a future life context.
DURING THE EXPERIENCE
A 30s video was shown to users to
trigger a specific emotion
, which was essential to start tracking its initial state.
Trigger
happiness
Trigger
sadness
DURING THE EXPERIENCE
We mapped the
users' condition
, giving them an output in sound and light, to change their emotional state.
Light system
Sound system
An immersive experience to recreate
the adaptive internal car environment.
AFTER THE EXPERIENCE
We showed a final video to explain the
experience
to the user.
AFTER THE EXPERIENCE
At the end
we printed a card
to the user, summarising the user's emotions perceived during the experience.
Home
Poster
Service
Technology
Proof of concept
VIVA Pres
Team
WHAT WE COLLECTED
A total of
28 people
were tested during the experience and were asked to fill a survey
WHAT USERS SAID
“Impressive actually, you don’t feel like the system is reading you and that’s good”
"...but I would expect some kind of feedback on the screen too, like, I've detected that you're stressed, maybe reading these things will help."
"The most immersive experience"
IMPROVEMENTS
After feedback, we improved the experience by adding a
voice assistant
, which supports the understanding of changes in the environment.
Try demo
